Bus355-Comm300: Mass Media/Marketing Research
Market research
Census Bureau (www.census.gov)
Federal Government Statistics (www.fedstats.gov)
Statistical Resources of the Web (http://www.lib.umich.edu/govdocs/statsnew.html)
Marketing Virtual Library http://www.knowthis.com/research/marketingresearch.htm
In Vision (www.invisionmarketresearch.com)
Market Navigation http://www.mnav.com/evmod.htm
Using Focus Groups (www.useit.com/papers/focusgroups.html)
E-Focus Groups (http://www.e-focusgroups.com)
Web Surveyor (www.websurveyor.com)
Survey Site (www.surveysite.com)
Free online surveys (http://free-online-surveys.co.uk)
VALS Survey (http://www.sric-bi.com/VALS/presurvey.shtml)
Sample Size Calculator (http://calculators.stat.ucla.edu/sampsize.php)
Survey System Calculator (http://www.surveysystem.com/sscalc.htm)
www.quirks.com/articles/search.asp
www.asiamarketresearch.com
www.worldopinion.com
www.hamcr.com/inter.html
- Background Notes
- Brief U.S. Department of State overview of every nation in the world
- World Factbook
- From the U.S. Central Intelligence Agency
- Country Commercial Guides
- Reports prepared annually by U.S. embassies
- Present a comprehensive look at countries' commercial environments, using economic, political, and market analysis
- Country Studies
- Introductory information on most countries of the world
- Economist Country Briefings
- Contains news articles, country profiles, forecasts, and statistics
- World Bank Country Data
- Economic data from national governments compiled by the World Bank
- Eldis Country Profiles (Africa, Middle East, Asia, Latin America)
- World Press Review
- Links to newspapers around the world
- Latin American Network
- Provides access to web based resources from and about Latin American countries
- Affiliated with the University of Texas at Austin
- Latin Trade
- Directory of Latin American business contacts
- Latin American Newsletters
- Some articles available via freely, others through a free trial or subscription only
- Zona Latina: The Latin American Media Site
- Links for media and marketing in Latin America, including newspapers, magazines, radio, and television
- Asian Studies
- Contains links to Asian associations, journals, maps, and other resources
- Prepared by the Univeristy of Texas at Austin
- Asia, Inc (Asian Business News)
- Transitions Online (formerly Central Europe Review)
Maps and Geographic Information
Country and regional maps- Transparency International
- Berlin-based organization founded to curb corruption in international transactions
- Transparency International - USA
- U.S. chapter
- Doing Business (global business regulations)
Asia Food
Asian Food Grocer
Asian Online Recipes
Mexican Grocer
French Gourmet Food Online
The Taste of Asia
Babelfish
Free Translation
- Embassy.org
- Foreign embassies located in Washington D.C.
Quirk’s Marketing Research Review (http://www.quirks.com)
Nielsen Media Research (www.nielsenmedia.com)
A. C. Nielsen (http://acnielsen.com)
NPD Group (www.npd.com)
ConsumerSat (www.customersat.com)
Market Navigation (www.mnav.com)
Research Options (www.researchoptions.com)
Ipsos-ASI (http://www.ipsos-asi.com)
Market Facts (http://www.marketfacts.com)
NFO World Group (http://www.nfow.com)
Claritas (http://www.claritas.com)
Cereal Food Companies
http://www.kelloggs-alarabi.com/splash.htmlwww.kelloggs.co.uk/
www.kelloggs.com.au/ “Study Centre”
www.bokomo.co.za/main.htm
www.cerealpartners.co.uk
www.weetabix.co.uk
www.logeco.com
www.maizoro.com.mx
www.sanitarium.com.au/products/breakfast.html
www.presidentschoice.ca
www.uncletobys.com
www.generalmills.com/corporate/company/international.aspx
www.nestle.co.uk/about/brands
www.carrefour.com click
www.pepsico.com/company/brands_links.shtml
www.brueggen.com
www.nordgetreide.de
www.nestlecaribbean.com/new/products/
CEREAL/FOOD IMAGES
www.toysrgus.com/images-food/cereal-chart.html
www.geog.okstate.edu/users/lightfoot/kellogs/page/main.htm
www.lavasurfer.com/cereal-guide.html
www.portigal.com/Museum.htm
http://theimaginaryworld.com/cbarch.html
www.geocities.com/jdegarmo/cereal_index.html
STRATEGIC PRODUCT/PACKAGING PLANNING
www.landor.com
www.newproductworks.com
ww.brandchannel.com
www.designforceinc.com
www.websitemarketingplan.com/
www.brandchannel.com/papers_review.asp?sp_id=435